The company turned to us with the task of developing a new brand, strategy and design system of a range of coffee for the retail market. The main requirement is that the consumer has associations with key features of the product.

We conducted a study and described the target audience for which coffee consumption has a close connection with emotions and an active lifestyle. This is how Headshot Coffee Co. appeared, which is associated with the effect of the taste of first-class espresso. And the names in the line develop and reinforce this concept.

Based on the brand strategy, a system of verbal and visual identification of the brand, corporate identity and packaging were developed.

The brand logo is a font style for a revolver, which makes the very “headshots”.

Packaging design develops the selected legend and is a system of signs generated by the algorithm for each SKU, which contain the basic taste constants, the grinding intensity and the degree of roasting.


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